Sheffie Elencweig | director of business development

Sheffie is Director of Business Development at PICO Venture Partners. She leads the firm’s business development and marketing, and she works closely with the portfolio across key functions to help them grow their businesses.

Prior to PICO, Sheffie was part of the Strategic Partnerships & Business Development group at Spotify. Sheffie began her business development career at Mashable, where she evaluated new business opportunities, developed content monetization programs, and expanded the company’s revenue streams through partnerships.

Sheffie graduated from McGill University with a degree in International Business.

Favorite Restaurant: Bohemian (NYC)
Favorite Book: When Breath Becomes Air by Paul Kalanithi
Outside of Work: Mountain biking & skiing
Fun Fact: Her mother’s family founded Jinro Soju, South Korea’s (and the world’s) top-selling spirit
Best Advice Ever Received: Life is not a dress rehearsal